About project
The Agency developed and delivered an inclusive brand experience for Decathlon at Festival sporta 2024 on Jarun, bringing together a wide and diverse audience in a one-day event built around the idea of sport for all.
Strategy
Goal: Bring Decathlon’s core mission, making sport accessible to everyone, to life through both the event and the campaign.
Execution: The programme was designed to include all - across generations, fitness levels and abilities, including people with disabilities.
The campaign extended this message through authentic storytelling, centred around an influencer with a disability who shared the impact of sport on her life, reinforcing the brand’s purpose in a real and relatable way.
