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JOHANN FRANCK

2024

Social media strategy that positioned Gradska kavana as a go-to hotspot for nights out.

Project

JOHANN FRANCK

Client

Johann Franck

Year

2024

Category

Social media

Advertising

Role

Digital communications manager

About Project

The Agency managed social media for Gradska kavana, developing content that increased awareness of a diverse event programme and positioned the venue as a desirable event space.

Strategy

Goal: Increase visibility of ongoing events while driving interest in venue rental for private and corporate occasions.

Execution: Content focused on promoting a wide range of events while simultaneously showcasing the atmosphere, versatility and appeal of the space.

Through a mix of event-driven posts and lifestyle content, social media positioned Gradska kavana as a go-to hotspot for nights out, while reinforcing its appeal as a premium event venue.